Hope you didn’t pay a lot for that.Posted: October 2, 2011
Given the latest poll results which are remarkable if only for mapping the drop in polarity for the Conservatives over the 2 day period that the poll was carried out just prior to the opening of their Manchester Grim Display of United Front Chatroom, I thought the Conservative party logo should get a retouch.
Gone are the vibrant greens, in are the dying ones. Out go the blues in come the darkening skies of economic apocalypse, whose flickering shadows play across that brown and dessicated land. Gone is the slightly angled trunk suggesting charm and character, to be replaced with a more drastic lurch to the right, suggesting it may just keel over if strong enough winds come along. It has that extra something of, I don’t know, honesty?
Talking of honesty, looking at the original, I can’t help but think the Tories should go and see Citizen’s Advice (run though, what with the current arctic climate for services and charities it might not be around for much longer) because, unless they got the original for free, they’ve been badly chiselled. I mean it’s a tree, drawn by scribbles with an electronic pen using stock Adobe Illustrator brushes and the stock pallet colours. Or to put it another way in the image above, which I drew from scratch, the sky took the longest to do.
I know, I know – you’re going to say “well of course it’s easy just to copy something that’s already done, I mean everyone who walks into a music store to try the instruments can play “Stairway to Heaven”, but they didn’t actually sit down and figure it out from scratch did they?” I’ll answer that by asking another question: who would have the chagrin to claim the intellectual rights for writing Chopsticks?
It’s worth mentioning that Perfect Day the intellectual gnats behind the logo, who were also responsible for this example of facile-to-the-point-of-vomiting
(yellow + smiley face = good, red + angry face = bad) and this homage to transparent layers in Photoshop that completely fails to instill any sense of motion, which would sort have been the point of the copy,
also include McDonalds in their client list. Fast food = fast ideas (hands off Perfect Day, I’m claiming my own slice of that facile pie market!)
Riffing on a theme and picking up on LAC’s dead tree refrain
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